Facebook’s new tool allows for using templates to name your campaigns, ads, and adsets.
This is a huge assistance to collecting data in a formatted manner.
Most likely this will assist with Facebook’s new Attribution tool but for users who are using Adobe Analytics or other analytics software it means campaign details can be uniformed and outside analysis can be cleaner with consistent date.
To use Faceboook’s Name Templates for Campaigns, Ad Sets and Ads simply start by filling in dynamic pieces of content similar from the drop down:
Using Templates in Facebook’s Campaign Name
Under each Section Campaign: there are 3 predefined Settings : Objective, ID, and Budget.
From their a custom text can be added so the user can enter in some custom text such as Summer_2019
Ad Set Name using Facebook’s Name Template Tool
A fantastic feature which means it is quick and easy to see which ad set contains which targeting and is much quicker to roll out multiple ad sets
Ad Names using Facebook’s Name Template Tool
Format and ID for Individual Ads
This new feature from Facebook will make data tracking and analysis much easier for external tracking tools and ensure any user in Facebooks Ad manager names all details accurately.